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So here my wrapping-up thoughts for 2025. The Rebrand + Rewriting. How it is going.... The five (5) years since I have made my rebrand + entire book rewrite public announcement, as pathetically slow as this sounds, I can only apologise. Firstly, I may recite the good news. I have at least finalised and settled […]

So here my wrapping-up thoughts for 2025.

The Rebrand + Rewriting. How it is going....

The five (5) years since I have made my rebrand + entire book rewrite public announcement, as pathetically slow as this sounds, I can only apologise.

Firstly, I may recite the good news. I have at least finalised and settled the "PGD" or Preliminary Guided Decision since 2023 - that the brand artifacting is indeed final. And so too all the domain name(s) I could purchase outright.

Likewise - moving the needle on the book's writing. I am making progress. Though passages-at a time ensuring it is as objectively as relevant (without wavering elsewhere).

But now I think it's time to give a little spiel on behind the scenes struggle. Namely in the actual work - of front-end.

Oxygen Builder Version 6.0 - time to rebuild everything (again)?

I work in the creative industry.  There is a never-ending "hype" when it comes to "new" software, "app". It's only a matter of time until everyone is on board one train. Then wait for it - another train comes along.

Anything "new" entices a generation of questions mostly on "what if's" and "should I or shouldn't I?". But the real question is introspecting whether or not one is ready to unlearn and re-learn.

Throughout at least six months in 2022 - I invested a lot of personal (intra professional I'd say) upskilling,  not one not two but three front-end "no-code" platforms, to prepare myself towards these climate of expectations.

Oxygen builder® version 4.0  - landed as my last and (best) option. At least, it empathises with my circumstances, that for one - I am still on WordPress®, saving us all the long reading. Migration to another platform elsewhere would have been a lot of work, that which I am not prepared.

Fast forward the  very steep learning curves, the staging of this initiative's "draft" site in a subdomain is just nearing its "MVP". For little context this means "Minimum Viable Product". Think of this as "Alpha" release of a digital product, that is operational just enough to perform its core propositions (in this case a website to funnel its propositions for my book, and thought-leadership hub). Albeit "early" release as such, that compromises remain unforeseen.

Over the last few months, Oxygen Version 6.0 was released. Just when I thought I am close to reach MVP. This forced me once again questioning whether or not I am prepared "enough" to both unlearn and relearn.

And meanwhile, the actual book....is still not yet complete.

And worse - there is no "upgrade" path button that takes me from my current version to version 6.0 . Everything. Every single design website build. Has to be recreated.  Given Oxygen Builder Version 6.0 is apparently, a completely new development code base / "engine" so-t0-speak.

Uncovering new salt to the above? Both of my FCPX Libraries; totalling approximately. just over One Hundred (100) gigabytes of shortlisted Footages ~were corrupted as I am publishing this live public draft.

All my FCPX Projects embedded within the library. That is - also including the media files embedded.

Two libraries not just from Nutritional Humility. I lost count - about more than five years worth of work. But also the library ~  for the next rebrand. Witnessing what "Backups" I have available you'd think Apple® kept their words to their wisdom. The automatic backup systems here specifically on corrupted on FCPX libraries only gave me five months and one year old ~ backups to choose from.

Just another lesson for me to look "forward" to.

Other (connected) hopeful projects.

There is always inclination and obligation in my field of work. Or otherwise be left behind. For instance, re-building my own entire (industry) site, among many, many other contingent work as evidence of industry records.

Which by the time I've reached the 14th revision of this write up - I am still troubleshooting loose ends.

Meanwhile for this initiative ~ remains a work that is still left far behind. Something that I have worked on since its early beginings. Somewhere around 2017. Self-journalling Template. This time - modernised attempt with some automated / AI agentic implementation.

As a designer, I could only do so much.  Knowing that all this just remains a concept. Which beckons at some stage, future questioning on whether it is viable, or not for me to actually pursue designing it to fruition.

Defenitely not, I apologise, when my book is still under rewriting.

And very likely possibility - of making time somehow at redoing the entire website within Oxygen 6.0.

 

 

Next ten years?

I don't have a crystal ball.

What I do know, is that the next ten years ~ will not be any easier.

In conjunction to writing this third and last part for 2025 I invite everyone to view Ten Years anniversary Writeup. Much on what I'd conclude can be derived from that same train of thoughts.

Ten years back, I had a hunch that ably saying "yes" to everything and everyone, was increasingly haphazard.

To this day, I believe still rings true to keep me wise. After all "learning", is to me a subtractive, rather than additive frame of mind. For every yes, there must be a "no" somewhere obligated, or associated with that decision.  Of course, the same I speculate can be true on the reverse.

Nonetheless, simply (co) existing by accommodating as possible indeed made me thankful on things I took for granted.

Fulfilling your needs and wants however, is that supposedly an after thought?

What or how should the influencer be influenced? The more I think about it, what really sets an “influencer” apart is not about how many “different" books one churns one after another.

Reconciling on just one (1) book that started it all I'd wager, could have been the very seed planting for many, many other books.

Welcome to the internet’s least visited independent thoughts on wellness and decentralised nutritional science.

Live-it-Forward,

AW

Every virtue spares a vice, and vice versa. Experience has no expiration date. All that you do will be outdated. Everyone will forget your name. You must accept therefore that you are always forgettable, but what they're left with, is how you made them feel.
Live-It-forward.
AW.

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“Man is an animal that makes bargains: no other animal does this - no dog exchanges bones with another.”
~ Adam Smith
(1723 - 1790)
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